Confucius apparently once said, “Life is really simple, but we insist on making it complicated.” The same can be said of good design.
In my experience, designs that look simple are rarely so. Such is the case with the animation I created for this greeting, “Watercolor Flowers”.
My initial iterations were too complicated and detailed, leaving me to wonder how I could make the animation feel more like a watercolor.
Eventually, I whittled it down and let the most organic, visually arresting element within the design dictate the overall feel. The result is a painstakingly hand-animated mask reveal that allows the flowers to “bloom” forth in smooth succession.
This visually soothing greeting features art by Rastar and is available in the Smilebox service now.