Hallmark Digital Scrapbook Project

Today, I received news that the Hallmark digital scrapbooks that I spent 4 months working on this Spring/Summer have finally hit the Gold Crown stores!

The five designs (Holiday, Family, Friend, Love, and Baby), which feature 50 layouts to choose from, hundreds of titles, places for user journaling, and Hallmark’s signature style are the result of an amazing cross-team collaborative effort and hundreds of hours of development and fine-tuning.

In collaboration with the development team at Smilebox, who helped take the design to a quick and efficient production level, I’m proud to have been involved in the project as the lead internal producer responsible for prototyping the design’s look and feel, functionality, and overall “Smilebox-ification.”


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